Head of Student Recruitment & Admissions
Location: South Jakarta, Indonesia
Industry: Higher Education / University
About the Role
Our client, a university based in South Jakarta, is seeking an experienced Head of Student Recruitment & Admissions to lead its new student acquisition strategy.
This role will oversee the entire student recruitment journey—from university branding, marketing and lead generation through sales conversion, enrollment, and new student onboarding. The successful candidate will be expected to build a strong recruitment funnel, lead the admissions team, and consistently achieve new student enrollment targets.
Key Responsibilities
- Develop and execute university branding strategies through PR, media relations, public engagement, and strategic partnerships.
- Lead marketing and student lead-generation initiatives, including digital marketing, school partnerships, events, internal and external collaborations, and alumni referral programs.
- Develop and maintain strong relationships with high schools and other relevant education partners to strengthen the student recruitment pipeline.
- Manage the student recruitment and conversion process across multiple channels, including phone calls, WhatsApp, Zoom consultations, campus visits, and entrance tests.
- Lead the closing and enrollment process, including re-registration, new student retention and engagement, and intake/onboarding activities.
- Build, monitor, and continuously improve the student acquisition funnel from initial lead through application, admission, and final enrollment.
- Analyze recruitment data, conversion rates, and campaign performance to identify opportunities for improvement.
- Lead, develop, and evaluate the Student Recruitment/Admissions team across branding, marketing, sales, and enrollment activities.
- Establish clear targets, KPIs, and performance standards for the recruitment team.
- Prepare regular reports and provide management with insights on recruitment performance, enrollment forecasts, conversion rates, and achievement against new student targets.
Qualifications
- Minimum Bachelor’s degree (S1); a Master’s degree (S2) in Marketing, Management, Communications, or a related field is preferred.
- Minimum 3–5 years of managerial experience in marketing, sales, business development, or student recruitment/admissions.
- Experience within a university, higher education institution, education business, or student admissions environment is highly preferred.
- Strong understanding of digital marketing, lead generation, sales funnel management, conversion strategies, and CRM systems.
- Demonstrated ability to lead and motivate a target-driven sales or recruitment team.
- Strong leadership, negotiation, presentation, and cross-functional communication skills.
- Data-driven and comfortable using recruitment metrics and conversion data to make business decisions.
- Strong commercial mindset with a proven ability to work toward ambitious acquisition or enrollment targets.
- Existing relationships or networks with senior high schools (SMA/SMK) and education communities would be a strong advantage.
3 Reasons to Apply
1. Own the Full Student Acquisition Journey
Take a strategic leadership role covering the complete recruitment funnel—from university branding and lead generation to conversion, enrollment, and new student onboarding.
2. Make a Direct Impact on University Growth
Your strategies and leadership will have a measurable impact on new student enrollment, market presence, and the university’s long-term growth.
3. Build and Lead a High-Performing Recruitment Team
An opportunity to shape the student recruitment function, develop the team, strengthen school partnerships, and introduce data-driven approaches to improve conversion and enrollment performance.
Interested?
Qualified candidates are invited to submit their updated CV to t.arief@peoplesearchinternational.com.
All applications will be treated with strict confidentiality.